SEO
Organic Listings – Local Search – Helps to build your brand
Search Engine Optimization (SEO) gets your page to show up higher in search results by making it more attractive to search engines.
According to Wickipedia: “Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.”
This means when a customer enters their search criteria into Google (or any other search engine), the search engine crawls the internet for content and key words that match the search criteria. One of the things you can do to help the search engines find your site is to make sure your website is listed in as many on-line directories as possible and the the listings are accurate an consistent.
PPC
Pay-per-click (PPC) or Paid Ads – Digital Marketing
According to Wickipedia: “ is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.”
This means PPC is a type of internet marketing where advertisers pay a fee each time their ad is clicked. So they are buying vists to their site instead of getting the visitors organically through SEO. You bid for blacement in the search engine’s sponsored links so when someone searches for a keyword related to your somethng on your website you have one of the top spots in the results. Ther is a fee for each click.
So, WHICH IS RIGHT FOR YOU?
SEO
• Local customer base
• Relults take longer because it is trial and error to find the best keywords
• You are looking for any type of traffic to your site, not just orders
• You have a specific monthly budget, typically SEO is a fixed amount.
PPC
• PPC can target multiple areas so if your customer base covers a larger area or several areas, this is a good choice.
• Immediate results – you will see result in the first month
• You are looking for a specific type of traffic ex. orders, PPC lets you adjust key words to target customers who are ready to purchase.
• With PPC, the more you are willing to spend, the higher your return. It has a measurable ROI because it tracks every click and call you receive from the ad.
• Your customer base covers a larger area – PPC can target multiple areas
The ideal solution is to do a mix of both.
Showing up higher organically with SEO can make your PPC lower. Using both can also increase your traffic because the more you show up, the better your chance of being clicked on.