Let’s talk about the basic file types and their common uses. You should have your logo files in ALL of these file types so you have the right file for any situation. You should also have your logo in color, in solid black and white and also in a grayscale file. It is always best to supply the exact type of file needed for a specific job.
.eps This is usually a vector file and is the preferred file type in the marketing field. Vector files are scalable. They will always remain crisp and clean whether 1/4” or 14 feet. Chances are you will not be able to open a .eps file, but your printer or graphic designer will. The EPS file is needed for any promotional item imprint, screen printing or for signs because of its ability to be scaled without loosing quality.
.jpg The most universally used file type, a .jpg can be used across most platforms and applications. It cannot be scaled without loosing resolution. This file type is best used on-line and in Powerpoint presentations. It can be printed in high resolution as long as you use it at 100% or smaller and does not need to be enlarged. A jpg file will alway have a white background. It should not be used on a background with color or over an image because it will have a white box around it (unless you have a colored background as part of your JPG image).
.tif The TIF is an image format file for high-quality graphics. TIF files (Tagged Image Format File) are very versatile when used in printing, however they can not be used on web pages.
.png Best used online. A .png file can have a transparent background so it will not have a white box background like a jpg. It can also be used in print depending on how you are printing. If you are printing to a desktop printer or digital file, it will be fine. It is not ideal if you are sending it to an offset press for 4-color Process printing because a PNG is always an RGB file and is not CMYK.
.pdf Portable Document Format – this file type is used across all platforms and captures all of the elements of a document in an electronic image that can be viewed or printed on most computers. It is usually the preferred file type because it embeds fonts and images without attaching the font and image files. If you create artwork in Microsoft Word, you can SAVE AS as pdf. NOTE: For offset printing, if you are using a design program (Illustrator, InDesign, CorelDraw) it is always best to convert all fonts to curves before sending a PDF.
When you area asked for artwork, please pay attention to what you are being asked for, there is a reason you are asked for that type of file. As always, if you need help, contact us, we are here to help you grow your business!
There are always 3 things to consider when making any type of purchase – QUALITY, SERVICE and PRICE. You won’t always get all three, so you need to decide which 2 are the most important to you.
QUALITY – they look nice, but if you choose to design your cards and other items on their site using their designs it is just that, THEIR DESIGN. That is a problem because…
These are stock designs – Anyone else can choose the same design including your competition – your business will not stand out when others have the same look
You do not own the design or the logo you created on their site. Everything done on the site belongs to THEM – you can only use the design on items you purchase from THEM. If they don’t offer an item you are interested in – you cannot put their image on it.
When you order the “FREE” business cards, they put their name on the back and say “These cards are printed free courtesy of…” Do you really want potential clients to know that you don’t have enough confidence in your business to invest in printing business cards? Your business cards are the least expensive form of advertising there is – and they are also the most important piece of advertising you have!
When you purchase a logo or a design from Handouts – it belongs to you. Please always verify with your designer that the designs are yours before they do the design.
The design belongs to YOU. You can use it on anything you choose. You can build your company image around that design.
It will be a design created for you and not shared with others.
Your competition will not have access to the same design
SERVICE – if you need to contact someone at the online company, you will speak with the person that answers the phone, there is no personal service. When working with a local company…
You receive personal service
You are supporting a local business
Your design will be carried through all of your marketing pieces
If you want a specific promotional item or a direct mail or EDDM piece it can be handled through the same company
PRICE – the $9.99 business cards are rarely ever $9.99 once you add in for all of the extras.
We can’t speak for the printing price from other companies, but at Handouts ALL of our printing prices are very competitively priced with online companies at 500 pieces, and at 1000 and higher, we are actually less expensive with better quality AND your designs will be carried through all of your marketing.
Now you know some important facts that you should consider when thinking about purchasing your printed marketing pieces and how it will effect your other maketing pieces.
If you have any questions, please don’t hesitate to contact us. We would love the opportunity to provide you with a competitive quote on any of your marketing needs! We want to help you grow your business!
When you have the opportunity to meet a prospective client…will your business stand out from your competition?
Here are 5 tips to help you make your business stand out…
1. Send a consistent message – Make sure everything you print or imprint works together to build you image
• Professionally designed marketing materials
• Be consistent in your design and use of your company colors
• Quality printing & paper selection
2. Be visible with promotional items
• Keep in front of your clients with promotional items (remember to keep consistent with your company colors) • Shirts – helps you look professional and makes you a walking billboard • Vehicle lettering or magnetic signs – great exposure!
3. Have a strong online presence • Professional Up-to-Date Website • Blog • Have a strong social media presence • Send email blasts to keep in touch
4. Create a powerful offer – something to make people take notice
• Make sure you have an expiration date to create a sense of urgency
• Use a Promocode so you can track what is working
The last tip is a simple step that sometimes gets overlooked.
5. Focus on customer service
• Listen to your customer’s needs
• Pay attention to detail
• Be a resource – if you can’t help them, lead them to someone who can